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Setting and finishing products are the essential final step in any comprehensive makeup routine, designed specifically to lock the entire look in place, control unwanted shine, and prolong wear time. These products ensure that the carefully applied layers of foundation, concealer, and contour remain fresh and intact for many hours, resisting fading, creasing, and smudging […]

Blush and highlighter are used for color contouring and adding dimension back to the face after the application of foundation, preventing the complexion from appearing flat. Blush mimics the natural flush of color that indicates health and vitality, placing color strategically on the apples of the cheeks and sometimes swept lightly across the bridge of […]

Lip products are central to completing any makeup look, providing the final touch of color, texture, and definition that can instantly shift the entire mood of an appearance. The category spans a vast spectrum of finishes and formulations, moving well beyond traditional bullet lipsticks. Matte lipsticks offer intense, opaque color saturation and long wear, but […]

Foundation and other complexion bases, such as tinted moisturizers and BB/CC creams, serve as the canvas upon which the rest of the makeup look is built. Their primary purpose is to even out skin tone, conceal imperfections, and provide a smooth, uniform surface. The technology behind modern foundations is highly sophisticated, focusing not just on […]

Eyeliner and mascara are the core products used to define and enhance the eyes, acting as essential tools for creating focus and depth. Mascara primarily works to darken, thicken, and lengthen the eyelashes, instantly making the eyes appear larger and more awake. Modern mascara wands are engineered with advanced materials, featuring specific bristle geometries—from dense, […]